A campaign about slow I worked on from pitch to telly.
Bulmers wanted to re-establish their well told brand credentials of time & process in a new and fresh way. We came up with idea of 'Celebrate Slow' as it takes so long in the Bulmers world to produce their natural cider (10 years for one apple, 17'000 hours of fermenting ). So, when it comes to what we perceive to be slow in our world, Bulmers is way slower.
CREDITS: Art Director, Dan O'Neill / Copywriter, Ronan Nulty / Creative Director: Ger Roe / Director: Aoife McArdel