Achieving top quality business printing at a low priced

Companies can spend thousands to millions of pounds sterling on printed materials. The goal with this paper is to show that by analyzing and separating different purposes of a company’s printed materials, companies can significantly save time and money on the printing materials by exploiting new online and printing technologies.

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Offset, Digital and Office Printing

When selecting a publishing strategy it is important to learn what sort of printer to utilize:Offset printing can be an older process which prints using metal plates to transfer the image to the paper. Printing with this method implies that the individual elements in the print material cannot be changed unless a fresh metal plate is generated. This technique is cost effective when employed for printing large quantities. Digital printing is really a newer printing method which reproduces images onto the page. This print method supports variable printing by which any element in the print material may be changed without influencing the fixed costs. This technique is cost effective when employed for smaller quantities (approximately 10-500 pcs).Office Printing is really a relatively new method of printing. With the advent of colour printers as a choice in nearly every office, printing materials at the office is really a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities can become quite expensive. As well as the cost, not all office printers provide professional quality desired for materials such as brochures and data sheets. knowing which printer is appropriate for the number and quality of the materials needed, will aid companies to produce a good choice and save on printing costs.

Cheap Business Printing Strategies

The first faltering step to cheap business printing is breaking down the big event of your printed materials.
Most printed materials serve a triple function: Presenting a great professional impression to relevant parties such as, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with a visible reminder of a company and product/service. Communicating information regarding a company’s services or products to the relevant parties. Data sheets and company profile brochures are required for a company’s image. These print materials also communicate information to clients about the company’s products and services. This white paper provides strategies for saving cash and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions.

Datasheet and brochure printing – Strategy to truly save on printing costs. Data sheets serve as a communication tool to greatly help customers and suppliers understand a company’s product. Many companies print a minimum of 1000 copies of each data sheet on an 卡片設計 offset printer in order to gain a low priced per sheet. With the advent of digital printers, it’s possible to print smaller quantities but as the number increases the cost per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. Once the specifications of an item changes, the info sheet is outdated and must be updated. The outdated data sheets are frequently discarded.

A graphic designer will have to prepare the layout and graphics for the initial data sheet template. This cost may range between approximately £300-£700. Once the template is constructed, each additional alteration cost may range between £70-£200 and then another £70-£150 for several design changes. Since the key purpose of a data sheet is always to convey information and reinforce the company’s image, printing the info sheets and brochures on a company printer will fulfill the big event of communicating information but it does not fulfill the purpose of reinforcing the company’s image. This issue may be resolved by printing top quality presentation folders on an offset or digital printer. This can present the clients with an initial impression that reinforces the company’s image in a organized and professional fashion.

Presentation strategy – Save with folders. Presentation folders provide the perfect solution for ensuring that data sheets and brochures are presented in a specialist and attractive fashion. Folders are a very helpful and versatile presentation tool. Inserting a data sheet and other informative materials, into a well designed and branded folder will leave a specialist impression on those receiving the information.

Although folders are generally expensive, ordering folders in large quantities won’t be a waste. They could always be used to provide a wide variety of communication materials. Purchasing folders from an on line printing company that offers free design templates, or a do-it-yourself design and image upload application, will certainly reduce the cost to about £0.46 per piece.

With a folder, the info sheet’s only purpose will undoubtedly be conveying information and the folder will give you the professional impression needed to impress clients and colleagues. In this case, a data sheet with an easy letterhead or logo will undoubtedly be effective. By keeping the look simple, the template could be maintained file and the info sheet may be updated as needed. This can prevent expensive reprints at a printer. On the net it’s no problem finding existing brochure and data sheet templates that could be downloaded for Microsoft Word.

This strategy is applicable to printing a company profile brochure as well. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, and other company related details due to market changes and such. It’d save time and money to print these brochures at the office as well. However, this strategy is only effective for companies printing small quantities at a time.

The typical or offline printing process. This approach of printing requires that the organization pay two separate subcontractors, a graphic designer and a publishing company. Furthermore the employee will also need to spend work time with the graphic artist.

Working together with a graphic designer requires: Explaining the concept and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.

Once the look is ready it’s time to contact the printer. The web printing process. Working together with an on line printing company for small or large quantities can save a significant timeframe and money. This approach provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. There is no importance of folders because the printing is high quality.

Why are online printers a cheaper solution? Since they will be online, they might be positioned in low rent areas. Many are larger than traditional printers and can reduce their costs due to economies of scale. Free design templates ensure it is possible to work with out a graphic designer. They eliminate the full time that the employee spends dealing with a graphic designer. Reduce the time-to-market, since there is no wait time with respect to design approval and revisions.

It is important to decide on your online printer carefully some offer benefits such as: Free image uploads. This allows employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this way a company having an in-house graphic designer or a previous design may upload for printing. Graphic designers that are always designed for adjustments, and for creating custom designs. Free online storage of designs for convenient reprinting.

Comparison chart – Printing prices

This price comparison chart compares the printing and production costs for the conventional printing method to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.

Eight data sheets and one company profile brochure, Set is printed four times over the span of two years, 250 units of each item are printed every time for an overall total of 1000 units each, This is the most high-priced method for printing business materials.

Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times over the span of two years, 250 units of each item are printed every time for an overall total of 1000 units each.

This strategy offers the lowest priced printing solution for some companies. Office printing strategy – Small quantities every time, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed only once, Eight data sheets and company profile sheet are printed 25 times – 10 units every time for an overall total of 250 units each. Even though less brochures and data sheets are printed (250 as opposed to 1000), this method still costs more than the online printing strategy. However, the benefit of this strategy is that the info sheets are more up-to-date as they are printed more often in smaller quantities. Office printing strategy – Large quantities every time, Eight data sheets, one company profile sheet and one folder, Set is printed four times over the span of two years, 250 units of each item are printed every time for an overall total of 1000 units each, This strategy proves to be more costly than even the typical/offline method.


Printing small quantities at the office provides a method which allows materials to be much more up-to-date as they are printed in smaller quantities and more frequently. In comparison with the typical/offline strategy this method supplies a saving of 47%, however the printing quality is low and in the long run, printing 250 sets at the office costs a lot more than printing 1000 sets at an on line printer.

Online printing solutions offer businesses a powerful and efficient strategy for producing small or large quantities of printing materials. When compared with the typical/offline printing costs (as per the example in this white paper) the internet printer offers businesses an overall total saving of 68%. Thus the internet printer offers the lowest priced business printing solution.

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