The term “click here” is really a generic term that appears all over the internet – should you a Google look for it yields 1.7 billion results (yes billion!), even although you do a defined search it still yields 972 million results. I am certain that you would agree these are astronomical results and I bet you are now wondering which site ranks number 1 for this term? – if you fail to be bothered to test then I enables you to know today – it is the adobe acrobat download page – I bet you did not genuinely believe that would be the one.

So why, other than passing interest, would anyone be interested in this fact? The answer to the question is anyone who is thinking about internet search engine optimization (SEO) – if I tell you that the very best ranking page for “click here” doesn’t contain the word “click here”, it does not appear in the pages meta tags nor do either of what even appear individually on the page then it may alter some of your thinking about SEO.

So in the end that’s has been written about on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we find a clear example of a high ranking site that has NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

Just how has this been achieved ?.The answer is straightforward – backlinks. There are literally hundreds of 1000s of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the grade of the links – a number of these backlinks originate from authority sites (.edu,.gov etc).

What is very interesting is that this volume of links has probably been built organically – i.e. by people wanting to link to your website as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is a good anyone to bear in mind when developing your linking strategy – what am I offering that is unique, useful or interesting and that people will WANT to link to?

This example of a high ranking site seems to opposed to all perceived wisdom on site ranking i.e. it appears to declare that on page optimization doesn’t have influence on ranking what so ever. Whilst this does appear to be true in this instance what we are probably seeing may be the sheer scale of high quality links to your website far outweighing any possible on page optimization to the level where it is irrelevant. However this will probably not hold true for the vast majority of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be studied care of.

Leave a Reply

Your email address will not be published.