Logo design might seem an extremely hassle free profession to the outsiders. They think that logo designers only make use of a few fonts, colors and form factors thiet ke logo cong ty . There is very little trouble, right? All things considered, they don’t design 10-20 web pages for just one website like the website designers! Despite popular belief, logo designers face their own share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here are a few major design issues that may be tough to deal with, if you don’t take proper precaution.
Lack of software knowledge- A good designer should have enough knowledge to work with different design software. Generally, every designer has his own favorite software which he works regularly and feels most comfortable to use. But the problem arises once the client mentions particular software he wants the designer to use. He might ask the designer to design an emblem on Adobe Illustrator and if the designer is not more comfortable with Illustrator then he will miss the project. To fulfill the client’s requirements, you need to be proficient in all the favorite design software. In the event that you don’t have the data and love to focus on every other software, then ensure that your file is suitable for the application that client likes.
Some clients are tough to handle- Some clients have their own idea about how exactly their logo should look. Then don’t just supply the designer a basic idea in what he wants, rather he forces the designer to design the logo the way he wishes it to be. You could have no freedom showing your personal creativity as a result of strict rules the client will impose on you. In order to avoid such conditions, tell the client the way you work in a design project and what the client’s responsibility is. If you don’t show him the limits, he can keep intruding in work and disturb the creative process.
Don’t create a communication gap- Some clients feel that because they’ve hired an expert logo designer, he’s nothing to contribute in the project. Some designers also feel that initial brief from the client in regards to the project is enough. They show the logo to the client once it’s completed. But, that’s not the ideal means of a successful design project. If the client is shy, you ought to take the responsibility to communicate with him at a typical basis. Ask him for feedback and make any changes he requests. This may make the customer happy. He’ll understand that his work is progressing steadily. As a designer you will also have a clear idea what the client likes and dislikes. You certainly can do the required changes at the earlier stage to help make the logo successful without facing any criticism.
Copyright issues- You must have seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some aspects of a famous logo. When you create the same logo, it’s certainly a crime. But when you unknowingly or unintentionally infringe an emblem copyright, it’s a sincere mistake, not stealing. However, as a result of strict copyright laws and huge fines, you ought to always be cautious about the weather you use within your design project. Before you choose font, color and shape for the design, research on the internet to learn if every other company has copyright to utilize them or not. If the fonts and shapes are freely available, you need to use them in your logo design.